The analysis gave Kornets Hus a clear picture of its commercial position and a prioritized roadmap for change, grounded in market data, product economics, and audience insight. By identifying gastro-tourists and corporate visitors as the largest and highest-spending growth segments, and showing where adjustments to pricing, format, and capacity could improve margins, Upstream Partners helped Kornets Hus sharpen its commercial model and reposition itself from a museum with a café into a food culture destination with a clearer path to sustainable growth.