
From one to four Upstream Partners
We are growing fast and are ready to expand the partnership to four, now including Thilde Nørgaard Holm, Liv Steensig Pelt, James Becker and Erik Lind Olsen
Upstream is ready to expand the leadership and ownership of the company to drive further impact and growth.
We are embracing our international starting point, creating one shared partner group across our two offices in Copenhagen and New York, with one set of values, ambitions and incentives.
From September 1st 2026 the partnership includes:
Thilde: Informal leader in Denmark from day one and now the DK General Manager
James: Relation champion in New York and now the US General Manager
Liv: Strategic master mind joining Upstream and taking responsibility for Scalability
Erik: Founder, managing partner and responsible for Growth
Next level – here we come!